If you live in an area with a population larger than, say, twelve, you’ve likely run across someone wearing a pair of Beats headphones. And even if you haven’t, you may have stumbled across the marketing campaign, which includes prominent positioning in shows like “American Idol.” These “lifestyle” headphones (which are bass heavy and not all that great sounding) are the brainchild of superstar producer/label honcho Jimmy Iovine and hip-hop maestro Dr. Dre.