Jean Cook and Justin Jouvenal
Wednesday, August 1, 2007
Just a decade ago, options for hearing chamber music, jazz, and world music on the radio were straightforward and rather limited: a local NPR or Pacifica station spinning Beethoven string quartets or Wynton Marsalis on a dial filled with infinite varieties of commercial pop, country, and talk. But as with many art forms, the Internet has revolutionized how niche music reaches fans. With recording, podcasting and webcasting becoming cheaper every day, traditional radio broadcasts have morphed into dozens of new forms on the web, and ? perhaps most importantly ? the line between being a performer and a broadcaster has blurred. This new environment offers new possibilities for reaching new audiences, but it requires a new way of thinking about radio. read more