A post at the Copyright Alliance blog got us thinking about how today’s musicians develop a fan base. The digital revolution has led to unprecedented ways to connect with potential audiences, but the landscape can be tricky to navigate. Talent (even if it’s currently only your mom or GF/BF who thinks you’ve got it) and persistence are still your best bet. The good news is that you’ve got tons of tools to start convincing the rest of the world. read more
As part of our ongoing work to improve the state of terrestrial radio and create more opportunities for artists to reach potential audiences, FMC has worked closely with the American Association of Independent Music (A2IM) — a group that represents a broad coalition of independent labels — to determine whether independently-released music is reaching the commercial airwaves. A new survey of A2IM label members found that indie labels are still having difficulty getting airplay on commercial radio.