[Post authored by FMC communications intern Caroline Fox]
The New York Times recently published a short op-ed that explored one musician’s unsuccessful attempt at crowd fundraising for her album. Veteran recording artist Terre Roche signed up for Kickstarter and Indiegogo, popular crowdfunding platforms for creative projects. Roche and her new band were aiming to secure $21,000 in funding to produce their next album. Unlike some other success stories, however, this already established creator fell flat when it came to raising cash from fans for her project.
FMC are huge fans of travelling accordian player, arranger and debonair man-about-town Franz Nicolay. Franz is currently raising funds for his next record via a Kickstarter campaign. Knowing that not everyone understands or supports the crowdsourced arts funding model, Franz put together some answers to commonly asked questions. More from FMC on Kickstarter as part of our 29 Streams analysis and at Policy Summit 2009.
As Kristin Thomson, a consultant for the Future of Music Coalition, says, marketing through crowdfunding takes a certain kind of creativity — and an already-existing rolodex or fan base. It’s difficult trying to build a fan base while you’re trying to get people to financially support you, she says.