Earlier today, major companies Conde Nast, AOL, Google, Microsoft, Yahoo! and others committed to a set of best practices aimed at reducing so-called “ad-supported piracy” online. The White House Office of the U.S. Intellectual Property Enforcement Coordinator (IPEC) and the Interactive Advertising Bureau (IAB) released best practices guidelines that aim to reduce the flow of advertising revenue to operators of sites that are principally dedicated to selling counterfeit goods or engaging in copyright infringement.
Washington, D.C.— Today, the Office of the Intellectual Property Enforcement Coordinator for the United States (IPEC), announced the “Best Practices Guidelines for Ad Networks to Address Piracy and Counterfeiting,” a joint effort to reduce the flow of ad revenue to infringing websites. The initiative is supported by the Interactive Advertising Bureau, along with 24/7 Media, Adtegrity, AOL, Condé Nast, Google, Microsoft, Yahoo!, and SpotXchange.
The following statement is attributed to Casey Rae, Interim Executive Director for the Future of Music Coalition (FMC). read more