Musicians are musicians because they play music, not because they love accounting or managing Facebook pages. But in the current climate, artists are now forced to play more roles than ever - and their art is often suffering as a result.
According to survey information just shared at SXSW by the Future of Music Coalition (FMC), more than half of all of artists find themselves juggling three or more roles, and nearly 26 percent of artists are playing 4 or more roles. “The ‘I can do it myself’ mentality is not only pervasive, but I think some artists also romanticize it,” FMC consultant Kristen Thomson relayed.
The survey traversed 5,371 artists, and is part of a far broader survey about revenues and work practices. But what is a ‘role,’ more tightly defined? Thomson pointed to things like composer, songwriter, recording artist, manager, webmaster, merch person, tour manager, etc. “Playing multiple roles should be expected, but it should also be part of the calculus of what people are doing with their time.” […]