“Music always was a hustle,” says Casey Rae, CEO of the nonprofit Future of Music Coalition. “The terrifying moment about this modern economy is you’ve got so many variables now to keep track of, but the flip side is there are so many more things now under your control.
“There are all kinds of ways now to fund music projects and get stuff off the ground that don’t necessarily have to conform to a traditional way of doing business. It depends on where you are in the industry and at what stage of your career, but the real top line takeaway here is you have to make use of a diverse set of revenue streams across multiple venues and platforms. It’s not any one thing.”