Pundits and prognosticators often surmise that today’s musicians and composers are living in an era of unparalleled opportunity. While it’s safe to say that musicians’ access to the marketplace has greatly improved, thanks to digital sales, social media, YouTube and the like, how have these changes impacted musicians’ ability to generate revenue based on their creative work? Almost all analyses of the effects of these changes rest purely on assumptions that they have improved musicians’ bottom lines.
We hear often from record labels, music services, publishers, and entrepreneurs about the state of the music industry. Now it’s time to hear how musicians and composers themselves are navigating these enormous changes.
In this conversation we’ll explore how artists are smartly leveraging their brand to enhance the artist-fan relationship: from managing their own ticketing, to running fan clubs, to building VIP experiences, to creating new opportunities for fans to engage.
Mike Luba President Global Music, S2BN Entertainment
Heidy Vaquerano Entertainment Law Attorney, LaPolt Law, P.C.
Kristin Thomson Co-director of Artist Revenue Streams Project and Consultant, Future of Music Coalition (interviewer)
This interview was recorded on October 3, 2011 in Washington, DC at Georgetown University during Future of Music Coalition Policy Summit 2011.