In 2006, OK Go’s video for “Here It Goes Again” — also affectionately known as “the treadmill video” — became a web sensation. By decade’s end, it had been viewed approximately 50 million times — no small feat for a homemade clip. Although the video made its biggest splash on sites like YouTube, many fans embedded it on their personal pages and social networks. At which point “Here It Goes Again” went viral, increasing the band’s exposure on a global scale and boosting the band’s record sales (and the bottom line of their major label, EMI). read more