How do you find out about new music? A lot of you probably rely on the internet and word-of-mouth. Yet it’s been shown time and again that good old-fashioned radio can still play a huge role in creating buzz around bands.
Non-commercial radio in particular is helping to drive the discovery of new music. When a great song hits the airwaves, it’s as if the clouds part, the birds chirp, the…well, you get it. This kind of spirit also helps sustain local creative communities while helping artists develop their careers.
The non-commercial radio universe consists of college stations, community stations, Low Power FM and National Public Radio.
We live in a world of seemingly infinite choices: Press the remote control and you can watch documentaries, cartoons, dramas and talent shows. Click the mouse and you can play video games, listen to music, watch movies or chat with friends. Technology has given us access to many different forms of expression, and entire communities have formed around them. Americans live in a culture of multiple cultures no longer broken down simply by ethnicity, religion or age.
So is there a name for this? Casey Rae-Hunter of the Future of Music Coalition says the academic word for it is disintermediation, “but since that’s a mouthful, ‘fractured culture’ works just fine.” read more
FMC staff recently returned from Buffalo, NY, where we hosted a free forum called "What’s the Future for Musicians?" Aimed at local artists and labels, the all-day seminar featured panel presentations and discussions on a range of subjects, including online promotion and distribution, access to media outlets such as radio, compensation in a digital age and protecting net neutrality. Health Insurance Navigation Tool (HINT) guru Alex Maiolo was also on hand to talk about the importance of health insurance to musicians. read more
Chicago Classical Music is running a two part piece over the next two weeks called “Think Digitally, Broadcast Globally” by the Future of Music Coalition. The piece focuses on how the Internet has changed the way classical, jazz and world music reaches fans. Here’s an excerpt from the first installment:
Just a decade ago, options for hearing chamber music, jazz, and world music on the radio were straightforward and rather limited: a local NPR or Pacifica station spinning Beethoven string quartets or Wynton Marsalis on a dial filled with infinite varieties of commercial pop, country, and talk. read more