Artists have always struggled to make ends meet, and more so since the drop in sales of physical product, i.e. CDS, cassettes, vinyl, and VHS music videos. A survey of the Future of Music Coalition claims musicians make, on average, $34K a year. Even if true, this figure does not take into account touring and recording expenses. And the business is not made up of the likes of Rihanna or Kenny Chesney who easily make more than $10M a year.
The lineup of speakers for MIDEM 2012 was just made public which means we get to share some exciting news with you: FMC will be part of Visionary Monday on January 30, 2012.
Our kick-ass consultant Kristin Thomson (@kristinthomson) will be presenting some initial, exclusive findings from our Artist Revenue Streams research project. In her talk, Kristin will describe what we have learned through our multi-method research process about the changing relationship between artists and brands. read more