Digital music biz superstar Ian Rogers recently announced his move to become the CEO of “Daisy” — a new project that’s being built out of streaming subscription service MOG, which was acquired by Beats Electronics in 2012. Beats, is of course, known for its headphones and for being the brainchild of hip-hop legend Dr. Dre and music executive Jimmy Iovine. read more
If you live in an area with a population larger than, say, twelve, you’ve likely run across someone wearing a pair of Beats headphones. And even if you haven’t, you may have stumbled across the marketing campaign, which includes prominent positioning in shows like “American Idol.” These “lifestyle” headphones (which are bass heavy and not all that great sounding) are the brainchild of superstar producer/label honcho Jimmy Iovine and hip-hop maestro Dr. Dre.