If you’re in the music business or hanging around the music business, you’ve probably heard about blockchain—an emerging technology that has taken on near-mythical proportions in the minds of many.
What is blockchain? Well, at its most basic, it’s a decentralized, open database that records transactions in a ledger comprising “blocks” of information. Most people associate blockchain with BitCoin, a cryptocurrency that has inspired plenty of breathless reporting. But blockchain doesn’t have to be married to invisible Internet money. It can ride on top of the aforementioned ledger like a smart database that works in any digital environment.
If that sounds like a whole lotta ‘bot talk, we understand. But it’s probably a good idea to get better acquainted with blockchain, because we think it’s going to power a great many services and processes that are currently slow, inefficient and prone to fraudulence.
Slow, inefficient and prone to fraudulence? Sounds familiar. But instead of complaining, let’s crank up the speakers and fix some stuff. There are currently a lot of smart folks trying to figure out ways that blockchain can resolve the music industry’s longstanding issues with transparency and accountability. Just weeks ago, Imogen Heap partnered with developers Ujo and Etherium to release what appears to be the very first song on the blockchain. That was kind of like the moon landing for music tech-nerds. And there are many more experiments forthcoming.