Over the past couple of weeks, we’ve heard a lot of chatter about “breaking” new musical acts. The current bone of contention: can a truly DIY artist sell more than 10,000 albums?

The debate kicked off in mid January when Tom Silverman — founder and president of the legendary hip hop label Tommy Boy Records — was featured in a series of articles on musiccoaching.com. During the first interview, Tom referenced 2009 data from SoundScan, the company that tracks retail purchases of music, which indicated that only 112 records reached platinum status in 2009 (that’s 1 million albums). He then focused on the other end of the sales spectrum, pointing to the dearth of artists that have broken the 10,000 sales barrier without label help. Tom said:

In 2008 there were 1,500 releases that sold over 10,000 album units. Out of that there were only 227 of them that were artists that had broken 10,000 for the first time. So in the whole year only 227 of the artists were artists that had broken what we call the “obscurity line.” When you sell 10,000 albums, you’re no longer an obscure artist; people know about you. […] We looked at the 227 and identified that only 14 of them were artists doing it on their own and all the rest were on majors and indies; a little more than half were on indies.