How do you find out about new music? A lot of you probably rely on the internet and word-of-mouth. Yet it’s been shown time and again that good old-fashioned radio can still play a huge role in creating buzz around bands.
Non-commercial radio in particular is helping to drive the discovery of new music. When a great song hits the airwaves, it’s as if the clouds part, the birds chirp, the…well, you get it. This kind of spirit also helps sustain local creative communities while helping artists develop their careers.
The non-commercial radio universe consists of college stations, community stations, Low Power FM and National Public Radio.