Two of the most pressing demands facing musicians in the digital age are how to earn a living and maintain control of their careers. Today’s artists can choose numerous methods of getting their music to fans, from one-off licensing arrangements to fan patronage models. But what strategies will yield the best long-term results? As traditional revenue streams have dried up, new contractual models such as 360 degree deals have musicians splitting tour and merchandising income with their label in exchange for broader investment in career development. But many high profile bands are choosing to forgo the major label route — from Radiohead to Trent Reznor to Pearl Jam. This panel brings together a range of experts that are helping musicians take control of their assets, forge new alliances and use the new tools and services to build fanbases and re-engineer the DIY model for the digital age.

Bertis Downs Advisor, R.E.M.
Greg Kot Critic, Chicago Tribune; Host, Sound Opinions, NPR (moderator)
Mac McCaughan Co-founder, Merge Records; Musician, Portastatic, Superchunk
Erin McKeown Musician
Yancey Strickler Co-founder, Kickstarter
Emily White Partner, Whitesmith Entertainment