Every year South by Southwest (SXSW) seems to get bigger and bigger, with a growing interactive conference, film festival, and long-time music event.

The music festival begins today and runs through Sunday, March 17th. For radio fans, some of the offerings include panel discussions, radio station-sponsored events (showcases, live remote performances, etc.), and radio-related meet-ups. Here’s a quick look at some of the radio panels, parties, and films happening this week.