It’s true no one wants to make their own pizza. For a quick lunch, you buy a slice of pizza. For a casual dinner out, you have pizza. For an easy dinner at home, you order pizza.
And yet, more and more for artists the do-it-yourself (DIY) model is touted as the way to go. At the Future of Music Conference this week, there was a fascinating panel dedicated to this topic, among others. I can see why DIY in its most raw form would be appealing to so many people. You have complete control over expression, packaging, marketing, and audience interaction. Musician Erin McKeown, is an avid fan and user of this model. She has produced and reached her fan base with her DIY music videos.