For Apple, its Music app is a necessary Band-Aid. But it might not be big enough to stop the bleeding.
The company announced Apple Music, its latest foray into the music world, Monday. The new app will include playlists curated by real humans, a radio station with real DJs, its very own premium on-demand streaming option, and a way for musicians to connect directly with fans. With Apple Music, the company is joining a myriad of Internet radio and on-demand music streaming services in a crowded digital music space.
“Apple has a huge footprint, and gobs of cash, but Spotify has already made a lot of inroads,” says Casey Rae, CEO of the Future of Music Coalition. “In terms of their userbase, they’ve come the closest on the on-demand side to achieving scale.”