Whether it’s as simple as a band recording a new album, raising funds for musicians to head overseas to tour, or simply a great music-related initiative, the likes of Kickstarter, Pozible, Pledge Music, IndieGoGo and their online brethren are helping to realise the previously unattainable dreams of musicians the world over. Here, we’ve once again handpicked a few of the latest to cross our paths that we think you should totally consider supporting.
Who: Treadmill enthusiasts Ok Go
What: From the guys that bought you countless epic film clips comes a new album teamed with a Pledge Music campaign to bring you exclusive pre-orders and rare opportunities to interact directly with Ok Go through a range of merchandise, music, chances for mad hangs, and appearing in their touted new video.
Why You Should Support It: You can give something back to the community with 2% of all money raised post goal going to the Future Of Music Coalition, a non-profit organisation dedicated to ensuring a diverse musical culture in which artists flourish and fans can find the music they want. Plus who doesn’t want to see an awesome new clip from the YouTube masters of their craft?