The music industry continues to search for a sustainable long-term model for the digital age. Recently, industry leaders, musicians, and policy makers gathered to search for innovative solutions at the Future of Music Coalition Policy Summit in Washington, D.C.
“It’s chaos, the music industry right now,” said Greg Kot, music critic for the Chicago Tribune, during a panel discussion. “But chaos is not necessarily a bad thing.”
Nowadays, musicians have the option of signing to a label (large or small), relying on outside investment, or finding the time, energy, and money to manage everything themselves—the do-it-yourself approach. Convincing fans to microfinance their efforts is a fourth possibility, and a bit riskier. Each choice comes with its own set of advantages and disadvantages. Speaking at the conference, Emily White of Whitesmith Entertainment emphasized that what’s best for an artist depends on a number of factors, including where artists are in terms of their careers and where they ultimately want to be.
In other words, just because independent musicians now have the power to tap into the global marketplace from their laptops doesn’t mean that the “middle man” is obsolete. On the contrary, White pointed out that having to constantly promote and market one’s own music takes a great deal of effort and leaves less time to focus on actually making music. It is probably a task better left to others. read more
