Tuesday, September 13
2:00 – 3:00 PM
Marvin Center Room 310
Recommendation
Engines and the 5 Cent Solution:
How to Crash the Pricing, Re/Monetize the Music Business, Radically Expand the
Catalog and Finally Get Artists Paid the Big Bucks
With free downloads currently running of
40 billion per year, versus a mere 360 million annualized paid
legitimate transactions, clearly almost all the music consumed
in the world today is being delivered for nothing. However
the existence of distributional instruments as Google and Bit
Torrent create an opportunity to painlessly monetize these
free transactions and recapture the vast sums of money now
negligently being left on the table. The critical choice for
the future of music will be made between the now dominant absolutely
free de facto model which pays no one, and a model which pays
everyone by selling very large quantities of music for almost
nothing: i.e. at a target sweet spot of 5 cents a download.
Accomplishing
the scenario requires creation and implementation of extremely
robust Recommendation Engines, built to reliably lead anyone
in the world to all the music in the world they would love if
only they knew it existed. Recommendation Engines, capable of
creating a taste-based trend line populated by as many songs
and/or titles one may specify, simply as a function of a few
inputted descriptors, would impose individually generated guided
availability upon what might otherwise prove a discouraging soundscape
of music information overload. This breakout
session will discuss the status and promise of recommendation
engines.
Brian Zisk Technologies Director, Future of Music Coalition
(moderator)
Robert Kaye Executive Director, Metabrainz Foundation
Daniel
Levitin Bell
Chair in the Psychology of Information Science, McGill
University
Mike McGuire Research Director, Media,
Gartner Inc.
Sandy
Pearlman Visiting
Scholar McGill University, Montreal: Producer Blue Oyster Cult, Clash; a Founder
of EMusic
Derek
Slater Fellow,
Berkman Center for Internet and Society, Harvard University
speaker bios
|
