January 28, 2012 - 12:00am - January 31, 2012 - 12:00am
The New Power Trio: Bands, Brands and Revenue
In 2010, the US-based nonprofit Future of Music Coalition launched a multi-method, cross-genre
research project to assess how US-based musicians’ revenue streams are changing in this new music landscape. On Visionary Monday, join project co-director Kristin Thomson for an exclusive preview of what FMC’s research findings tell us about musicians’ evolving relationship with sponsors and partners, and how some artists are leveraging their own brand to support their work and connect with fans.
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