FMC at South by Southwest 2014

It’s that time of year again! South by Southwest 2014 is just a few weeks away and FMC is ready to rock it. If you’re in Austin at SXSW anytime from March 8-16, be sure to track us down:

Michael Bracy mbracy [at] btbv [dot] com
Hannah Byam hannah [at] futureofmusic [dot] org
Jean Cook jean [at] futureofmusic [dot] org
Alex Maiolo alex [at] futureofmusic [dot] org
Casey Rae casey [at] futureofmusic [dot] org

We’ll be all over the music festival and some of the interactive festival of the Austin, TX event, with public talks, presentations and rock shows galore. The following is a batch of noteworthy SXSW ’14 panels, where FMC staff, boards and buds will cover pretty much every aspect of today’s music biz. 

Here’s a cheat sheet of places you can see and hear FMC’ers on panels taking place at the Austin Convention Center.

Tuesday, March 11

Elevator Pitch Session
12:30 pm - 1:30 pm
 | Hilton Austin Downtown Salon A

Stand up and present an up to 1-minute pitch about a music/technology related company or idea, to connect with others who might be interested in collaboration. Preparation is not necessary - but is definitely encouraged.

Brian Zisk Creator, SF MusicTech Summit; Co-founder & Board Member, Future of Music Coalition

Wednesday, March 12

Artist Health Advocacy Meet Up
11:15 am - 12:15 pm | Austin Convention Center Meet Up Pavilion EH 3/4

As an artist, healthcare may be one of the last things on your mind, or something that seems nearly impossible to understand or afford. During this hour session, speak with ambassadors from the Health Alliance for Austin Musicians, the SIMS Foundation, Future of Music Coalition’s HINT and MusiCares to ask the tough questions on health reform for artists. Learn more about the changing healthcare system from the experts and explore the many opportunities available for freelancing creatives!
Alex Maiolo Project Manager, Health Insurance Navigation Tool (HINT), Future of Music Coalition
Christopher Alberts Director of Development, Health Alliance for Austin Musicians
Harold Owens Senior Director, MusiCares
Heather Alden Managing Director, SIMS Foundation

Thursday, March 13

Compulsory Licenses and Online Music
11:00 am - 12:00 pm | Austin Convention Center Room 18D

Online music service royalties have become one of the hot topics of the day—from the debate over interactive streaming payouts from services like Spotify to online radio royalties paid by Pandora or the new iTunes Radio. All of this controversy raises broader questions about the role of “compulsory licenses”—licenses set by law—in the music business today.Learn about the advantages or disadvantages of compulsory licenses and the potential for the role of compulsory licenses to the future of the online music business.

Casey Rae Interim Executive Director, Future of Music Coalition
Chris Harrison Assistant General Counsel, Pandora Media Inc.
Greg Barnes General Counsel and Director of Governmental Affairs, Digital Media Association
Jodie Griffin Staff Attorney, Public Knowledge (moderator)
Kristelia Garcia Visiting Associate Professor, George Washington University Law School

From Art to Commerce & Artists to Entrepreneurs
12:30 pm - 1:30 pm | Austin Convention Center Room 9ABC

Creating great music is just the beginning. In order to succeed, you’ve got to sell it, too. That requires a skill set that doesn’t come naturally to many artists, some of whom waste thousands of dollars in expenses—and generate only frustration—because they lack the information they need to work smarter. The good news is, you can learn to think like an entrepreneur. From recording and packaging to booking gigs and marketing yourself, you can hop on the road to success, or gallop farther along if you’re already on your way, by cultivating your business acumen.

Rod Picott Artist, Welding Rod Records
Tamara Saviano CEO, Tamara Saviano Media; Board Member, Future of Music Coalition

Artists + the Affordable Care Act: Get Answers, Get Covered
3:30 pm - 6:00 pm | Austin Convention Center Room 8BC

According to a recent survey, US-based artists are less likely to have health insurance than the general public. They are also unsure about the Affordable Care Act and need advice about how to navigate this new health care landscape. Drop in during this workshop for one-on-one guidance regarding how to insure your band, whether or not you’ll have interstate coverage, and how to navigate this new Health Insurance Marketplace.

Andy Bernstein Executive Director, HeadCount
Hannah Byam Events & Special Projects, Future of Music Coalition
Jane Henderson Director of Artist Relations, HeadCount
Jon Langmead Health Insurance Specialist, Centers for Medicaid and Medicare Services
José Sanchez Southern Regional Organizing Director, Young Invincibles
Renata Marinaro Director of Health Services, Eastern Region, The Actors’ Fund

Friday, March 14

New Adventures in Copyright Enforcement
2:00 pm - 3:00 pm | Austin Convention Center Room 17B

Although debates about how to protect copyright online might seem so 2010, they certainly haven’t abated. The current conversations aren’t as contentious as the SOPA skirmishes, but that doesn’t necessarily mean consensus. Current attempts to address piracy are taking place outside of Congress, and include efforts to establish “best practices” between stakeholders. From the recently-minted Copyright Alert System to voluntary agreements meant to curb unauthorized activity within ad networks and payment processors, new experiments in rights protection abound. What’s the thinking behind the various approaches? What does a “win” look like, and what are the parameters for oversight? How can artists get involved?

Casey Rae Interim Executive Director, Future of Music Coalition (moderator)
David Lowery Musician/Internet Content Provider, Cracker
Jill Lesser Executive Director, Center for Copyright Information
Sherwin Sly Vice President, Legal Affairs, Public Knowledge

… and if you’re headed to SXSW Film make sure to catch our Director of Programs Jean Cook in 

PULP’ - World Premiere Screenings
Sunday March 9, 7 pm | Vimeo Theater, 201 Trinity Street

Wednesday March 12, 7 pm | Stateside Theater, 719 Congress Ave

PULP” find fame on the world stage in the 1990’s with anthems including ‘Common People’ and ‘Disco 2000’. 25 years (and 10 million album sales) later, they return to Sheffield for their last UK concert. Giving a career best performance exclusive to the film, the band share their thoughts on fame, love, mortality - & car maintenance. Director Florian Habicht (“Love Story”) weaves together the band’s personal offerings with dream-like specially-staged tableaux featuring ordinary people recruited on the streets of Sheffield. PULP” is a music-film like no other – by turns funny, moving, life-affirming & (occasionally) bewildering.


Find our Advisory Board members and musician friends at the following:

Tuesday, March 11

It Takes Money to Make Money: Alternative Funding
11:00 am | Hilton Austin Downtown Salon A

Financing shouldn’t be a dirty word. It’s an integral part of the music business, and perhaps the most overwrought topic facing the industry as traditional models give way to 360, equity investments, crowdfunding, self-funding, and royalty advances. Understand exactly what makes each of these tools different, unique, and advantageous.

Eli Ball (Lyric Financial, FMC Advisory Board Member), John Strohm (Loeb & Loeb LLP, FMC Advisory Board Member), Benji Rogers (PledgeMusic) and Ben Carey (INgrooves).

Wednesday, March 12

Man vs. Machine: The Curation Dilemma
11:00 am | Austin Convention Center Room 12AB

Music discovery used to be simple. Tastemakers, usually DJs, introduced us to new artists. Times have changed. Some argue that the advent of collaborative filtering and data mining has made it easier to find and discover artists, while others argue that the removal of the human element has made it harder to find new music to love. No one quite has the perfect formula. Explore how man and machine crawl and curate the world’s music to deliver your music.

With Stephen White (TastemakerX), Ian Rogers (Beats Music), Eric Bieschke (Pandora), Tim Quirk (Google) and Chris Becherer (Rdio).

Music Curation on a Global Scale
3:30 pm | Austin Convention Center Room 10B

Music curation demands a global approach. What can we learn from international success stories? For example, museum music events such as Kraftwerk at the Tate Modern, the programming at the Barbican, and the fact that streaming has led to profit for Scandinavian major labels? How does both government and business sponsorship enable and impact programming?

With Mark Kates (Fenway Recordings), Huston Powell (C3 Presents) and Danny Rogers (St. Jeromes Laneway Festival).

Friday, March 14

New Punk Strategies: Your Values = Your Biz
12:30 pm | Austin Convention Center Room 17A

In today’s rapidly changing music business, musicians are often caught between old and new business models. Many musicians care deeply about their communities and social justice issues, offering their services via benefits or blog and video appearances. Frequently the way they establish their business doesn’t reflect the way they operate in the world at large. As the shape of the industry changes, there are new options for structuring a musician’s business so they can easily support projects and initiatives while guaranteeing more control over how their art is used.

With FMC’s longtime friends Mac McCaughn (Merge Records) and Rebecca Gates (Parcematone Presents). Also with Joseph Voss (Clark Hill) and Lyle Hysen (Bank Robber Music). 

Showcases & Parties

Catch FMC Director of Programs Jean Cook performing at the following:

Wednesday, March 12, 1 am: The Waco Brothers @ Bloodshot Records Showcase @ the Continental Club

Thursday, March 13, 3 pm: The Waco Brothers @ Dogfish Head Party @ Gingerman

Thursday, March 13, 5:45 pm: Jon Langford & Skull Orchard @ Dogfish Head Party @ Gingerman

Friday, March 14, 4 pm: Waco Brothers @ Blooshot BBQ @ Yard Dog

Saturday, March 15, 5 pm: Jon Langford & Skull Orchard @ Yard Dog Party