FMC at South by Southwest 2012

It’s that time of year again! South By SouthWest 2012 is around the corner and FMC is ready to rock it. If you’re in Austin at SXSW anytime from March 12-18, be sure to track us down:

Michael Bracy mbracy [at] btbv [dot] com
Jean Cook jean [at] futureofmusic [dot] org
Chhaya Kapadia chhaya [at] futureofmusic [dot] org 
Alex Maiolo alex [at] futureofmusic [dot] org
Casey Rae-Hunter casey [at] futureofmusic [dot] org
Kristin Thomson kristin [at] futureofmusic [dot] org

We’ll be all over the music festival and some of the interactive festival of the Austin, TX event, with public talks, presentations and rock shows galore. The following is a batch of noteworthy SXSW ’12 panels, where FMC staff, boards and buds will cover pretty much every aspect of today’s music biz. 

Here’s a cheat sheet of places you can see and hear FMCers on panels taking place at the Austin Convention Center.

Monday, March 12

11:00 a.m. | Big Bend Ballroom (at the Hyatt Regency Austin)

Casey Rae-Hunter, FMC’s Deputy Director, will host this meet up to discuss these controversial pieces of legislation.


Wed, March 14

Getting Your Music/Tech Startup Funded
11:00 a.m. | Room 10C

Lots of music/tech startups venture to SXSW but very few get funded. What can you do to increase your odds, and how can you avoid the pitfalls which might prevent that from happening? Brian Zisk, FMC Co-Founder and Founder/Creator of the SF MusicTech Summit, will be a panelist.

Peter Delevett Venture Capital/Startups Reporter, San Jose Mercury News
Larry Marcus Managing Director, Walden Venture Capital
Hany Nada Partner, GGC Vapital
Patrick Mahoney Managing Director, SF Music Tech Fund
Brian Zisk Founder/Creator, SF MusicTech Summit, Co-Founder, Future of Music Coalition


The New Streaming Music Industry
5:00 p.m. | Room 8BC

Learn how you are earning royalties but not getting them from YouTube, Pandora, Spotify, Rhapsody and more. This panel features Casey Rae-Hunter and SoundExchange’s VP of New Media and External Affairs/FMC Board member Bryan Calhoun.

Jeff Price CEO/Founder, TuneCore
George Howard Advisor/Business Affairs, Wolfgang’s Vault/Daytrotter
Casey Rae-Hunter Deputy Director, Future of Music Coalition
Jon Maples Head of Production, Rhapsody
Bryan Calhoun VP, New Media & External Affairs, SoundExchange


Thurs, March 15

Brass in Pocket: Accessing More Musician Income
1:30 p.m. | Room 17A

At SXSW 2011, the Future of Music Coalition presented its multi-method research project, Artist Revenue Streams. For the past year, the project has collected data from thousands of US-based musicians and composers to better understand what percentage of musicians’ income comes from each revenue source (royalties, gigs, merchandise, or about 40 other possible sources). Learn about the research findings to date, and how working musicians can better access the income streams available to them. Kristin Thomson, FMC Consultant, will moderate this panel, which also features Jean Cook, FMC’s Director of Programs, as well as Ian Rogers, CEO of Topspin and FMC Advisory Board member.

Kristin Thomson Consultant, Future of Music Coalition
Jean Cook Director of Programs, Future of Music Coalition
Ian Rogers CEO, Topspin
Sean Glover Manager Artist Relations, SoundExchange
David Kusek CEO, Berklee College of Music


Another Look at Recovery: Music & Community
4:00 p.m. | Room 17A

Practically every region of the country has been affected by the prolonged economic downturn, and musicians are feeling the pinch. Arts budgets are being slashed. Yet there is also an increased awareness in policy making circles that creative culture can create new opportunities for growth. Some towns and cities have already had some success in allowing music to help energize local economies. What can we learn from those experiments? What can government — federal and otherwise — do to encourage this trend? Government officials, musicians and music entrepreneurs talk about how to make music a force in American recovery. This panel will be moderated by Michael Bracy, FMC Policy Director.

Michael Bracy Policy Director, Future of Music Coalition
Dan Lurie Senior Advisor to the Chairman and Director of Strategic Partnerships, National Endowment for the Arts
Cary Clarke Arts & Culture Policy Director, City of Portland, OR
Dena Morris Legislative Director, Office of US Senator Dick Durbin
Amy Blackman Manager, Cookman


Fri, March 16

Producing Ecstasy
12:30 p.m. | Room 16AB

No matter what happens to, for and against music, it will ‘remain in light’ as the vehicle whereby ecstasy is produced. After all that has happened with music, from analog to digital, from material to immaterial, from MP3 to the miraculous Resurrection of Vinyl itself, music will always cycle back to the production of ecstasy on demand. If human beings have always required ecstasy, do they need it now more than ever? Is the technology getting in the way? This panel will be moderated by FMC’s own Casey Rae-Hunter and features Sandy Pearlman, McGill University Professor and FMC Advisory Board member.

Casey Rae-Hunter Deputy Director, Future of Music Coalition
Sandy Pearlman Professor, McGill University
George Massenburg Professor of Sound Recording, McGill University
Don Mclean University of Toronto


Access our entire schedule

Weds, March 14

How Artists Work with Big Media to Grow Fanbase
11 a.m. | Room 13AB
FMC Advisory Board member Ian Rogers will participate in this panel, which discusses how big media companies are breaking down the old walls and providing new platforms for emerging talent, exposing them to a wider audience, and making them a profit. Explore the different channels available to these artists at big media companies and best practices for getting your foot in the door from the artist’s perspective.

Set Your Content Free (It’s Harder Than You Think)
2 p.m. | Room 13AB
Learn the strategies for using free content to promote and maximize alternative revenue streams - the positives, negatives, pitfalls, and the hard work it takes to be successful, even when you’re giving it away. FMC Advisory Board member Hank Shocklee of Shocklee Entertainment will participate as a panelist.

Thurs, March 15

SXSW Interview: Ann and Nancy Wilson
2:45 p.m. | Room 18ABC
FMC Advisory Board member Ann Powers, of NPR Music, will interview Ann and Nancy Wilson of Heart. With songs like “Crazy On You,” “Magic Man,” “Barracuda” and “Straight On,” Heart proved their staying power in the MTV era, topping the charts through the 80s and 90s.  In addition to making their first-ever appearance at SXSW this year, they will also be installing their star on the Hollywood Walk of Fame in 2012.

Fri, March 16

Pennies from the Celestial Jukebox
2:00 p.m. | Room 17A
At long last, music subscription services are gaining listeners and revenue. Where does the money come from and where does it go? How can artists keep track of this income? What impact do label deals have on this issue? FMC Advisory Board members John Strohm and Bertis Downs will weigh in on this topic as panelists.

The Ups and Downs of Band/Brand Marketing
5:00 p.m. | Room 8BC
Ann Powers moderates this panel about the right and wrong ways to approach branding and marketing with bands in 2012.