FMC at South by Southwest 2011

It’s that time of year again! South By SouthWest 2011 is around the corner and FMC is ready for, um, WINNING. If you’re at SXSW through March 15-20, be sure to track us down:

Michael Bracy bracy [at] btbv [dot] com
Jean Cook jean [at] futureofmusic [dot] org
Alex Maiolo alex [at] futureofmusic [dot] org
Chris Naoum chris [at] futureofmusic [dot] org
Casey Rae-Hunter casey [at] futureofmusic [dot] org
Kristin Thomson kristin [at] futureofmusic [dot] org

We’ll be all over the music portion of the Austin, TX event, with public talks, presentations and rock shows galore. The following is a batch of noteworthy SXSW ’11 panels, where FMC staff, boards and buds will cover pretty much every aspect of today’s music biz. And speaking of music, FMC’s very own Jean Cook will once again be performing with any number of bands throughout the festival. Catch her at one of her many gigs!

Here’s a cheat sheet of interesting panels taking place at the Austin Convention Center.

Wed, March 16

Break a Leg! Musicians and Health Care Reform
3:30 p.m. |
Room 17AB

Focusing on the pressing issue of healthcare for musicians, the diverse panel of musicians, healthcare specialists and industry pros will discuss the heath care reform bill passed by Congress in 2010 and its effect on the working musician. Topics will include how artists can access affordable health insurance coverage by 2014. Because a healthy musician is a happy musician.

Sean Gamble John Muir Medical Center
Renata Marinaro Director Health Services, Eastern Region, The Actors Fund
Carolyn Schwarz Executive Director, Health Alliance for Austin Musicians
Pat Spurgeon Musician, Rogue Wave
Nan Warshaw Co-Owner, Bloodshot Records (and FMC Advisory Board member)
Alex Maiolo HINT Project Coordinator, Future of Music Coalition; Sr. Contributor, Tape Op Magazine (moderator)

And if you’re interested in preventative measures for your health, be sure to check out Steady Diet of Nothing: The Road to Health on Thursday at 12:30 p.m. in room 16B.

Also, on Thursday, March 17 from 1:00 - 3:00 PM, AHIRC, AFTRA and the Screen Actors Guild are hosting a session that will address how our nation’s artists can benefit from recent health care reform. Hyde Park Theater at 511 West 43rd Street, Austin, TX. The event marks the next stop on AHIRC’s Every Artist Insured Tour, encompassing dozens of cities around the country.

The Future of Music - Is There One?
3:30 p.m. | Room 9ABC

We swear we weren’t trying to compete against ourselves with this one — it’s just how the schedule shook out. FMC Communications Director and Senior Policy Strategist Casey Rae-Hunter will moderate this provocatively-titled conversation with producer/manager, FMC advisory board member and McGill University Professor Sandy Pearlman.

Have the (probably) unintended consequences created by the relatively recent technology paradigm shift from analogue to a seamless digital universe of recording, production, storage and distribution of music led music itself to all from grace? At least in its recorded incarnation. In this movement from tape deck to shuffle the deck, from analogue scarcity to digital infinity: Music has itself become hyper ubiquitous but correspondingly less influential. Is the Resurrection of Vinyl telling us something really important? In all the annals of unintended consequence, will the fate of music on digital platforms be the most unintended of all, the loss of ability to move the human spirit? See the professors collide on this one.

George Massenburg Professor of Sound Recording, McGill University
Sandy Pearlman Professor, McGill University
Casey Rae-Hunter Communications Director & Senior Policy Strategist, Future of Music Coalition (moderator)

On Wednesday, March 16 from 2 – 3 PM, FMC will also be hosting a peer review session about our Artist Revenue Streams research project, a multi-method research effort to assess how musicians’ revenue streams are changing in this new music landscape.

Space is limited, so RSVPs are required. To learn more about the meeting, contact project co-director Kristin Thomson at kristin [at] futureofmusic [dot] org (subject: ARS%20%40%20SXSW)

Thur, March 17

The Social Graph and The Future For Musicians
12:30 p.m. | Room 8BC

Social networking may have brought the six degrees of separation theory down to about to two degrees. This panel will discuss how musicians can take full advantage of all that online networking has to offer. With an internet bursting at the seams with data, this panel will cover what aspects of The Social Graph are most influential, and how artists can navigate through it all. FMC founding board member Brian Zisk moderates.

John Adams Operations, Twitter
Tim Chang Partner, Norwest Venture Partners
Kelly Stonelake Tech Strategist, Facebook
Michael Relm Performer
Brian Zisk Collecta/SF MusicTech Summit (moderator)

Fri, March 18

Musicians Bringing Musicians Home: New Orleans After Katrina
2:00 p.m. | Room 16B

This panel of artists and FMC ambassadors will discuss a topic FMC holds dear to our hearts: improving conditions for New Orleans artists. Hurricane Katrina impacted tremendously the Big Easy music community, but musicians from around the country have been helping to get this beacon of American culture back on her feet. This panel will examine current conditions in New Orleans and the future of the city’s music and cultural communities. The conversation includes some close friends of ours: Deyden Tethong of Air Traffic Control will be moderating, along with the incredible and charming Jon Langford (Mekons, the Waco Bros), Thao Nguyen (Thao + the Get Down Stay Down) and longtime NOLA champion Jordan Hirsch (13th Ward).


Access our entire schedule

Weds, March 16

The Virtual Music Scene, New Communities and Influence
3:30 p.m. | Room 13AB

Attorney John Strohm (and FMC advisory board member) and others will try to answer the question: How can artists, promoters and rights holders enable key influencers to document and promote the music in their own communities?

Break a Leg! Musicians and Health Care Reform
3:30 p.m.
| Room 17AB
FMC’s Alex Maiolo will be moderating this panel, which includes FMC Advisory Board Member Nan Warshaw. Look left for details.

The Future of Music - Is There One?
3:30 p.m. | Room 9ABC

FMC’s own Casey Rae-Hunter will join Sandy Pearlman to tackle this one. See left for details.

Bill and Ted’s Excellent Adventure: Digital Music Redux
5:00 p.m. | Room 17AB

Bill Wilson (Digital Strategy National Association Of Recording) and Ted Cohen (Tag Strategic) will clarify just what this new digital music marketplace “is.”

Juggalos to Phish-heads: Managing Fanatical Music Consumers
5:00 p.m. | Room 12AB

This panel will advise artists and their teams on how to manage the heavy demand for a product or event, while still keeping everybody happy (promoters, clients, super-fans, etc.)

Thurs, March 17

Steady Diet of Nothing: The Road to Health
12:30 p.m. | Room 16B

Taking care of the mind, body, and spirit is the foundation for healthy, lengthy career. It’s not always easy, though. Ted Leo, Molly Neuman (eMusic), Brett Anderson (The Donnas), Anna Bond Label, and FonLin Nyeu will discuss these tempting vices, providing remedies and alternatives. Namaste.

The Social Graph and The Future For Music
12:30 p.m. | Room 8BC

FMC co-founding Board member Brian Zisk will moderate, look left for the details.

The Next Generation of Music Executives
12:30 p.m. | Room 15

With business models shifting and assimilating into digital platforms, what is the future of the music industry? Speculation will surely ensue with Topsping Media founder (and FMC Advisory Board member) Ian Rogers, Gregg Latterman, Sam Riback, and Isaac Green.

Top of the Charts in 2015
2:00 p.m. | Room 10A

Next Big Sound’s Alex White, Ted Cohen and George White will observe the effectiveness of a system that once marketed major stars and discuss its viability in the management and marketing of future artists.

Music Deals and Artist Compensation of the Future
3:30 p.m. | Room 8BC

Bertis Downs (R.E.M. and FMC Advisory Board member), Darius Van Arman, Edward Pierson, Jordan Kurland and Rachel Flotard discuss what the future of “free, ad supported, subscription based, or independently released” recorded music under new revenue models may be.

Promoting DisCord in the DesCene
3:30 p.m. | Room 12AB

DC isn’t all collar shirts and tailored suits. This group of speakers will school us with a lesson on the evolution of Washington, DC’s indie/punk scene, join Howard Wuelfing (Howlin’ Wuelf Media Inc), Lyle Preslar (Attorney, Minor Threat), Eli Janney (Girls Against Boys), Monica Richards (The Mercyground) and Bert Queiroz (musician, photographer) to get your dose of punk history.

The Indie View: Emerging Digital Music Models
5:00 p.m. | Room 15

IODA founder and FMC Advisory Board member Kevin Arnold will join Rob Collins, Jeffrey Remedios, Steve Savoca and Delphine Trefeil to discuss the role of new digital models (i.e., cloud-based and subscription services) in the evolving marketplace for indie music.

Fri, March 18

Ozomatli and the State Department: Cool Cultural Diplomacy
10:00 a.m. | Day Stage
Miss this discussion at Policy Summit 2010? We know it’s early but it’s worth an extra cup of coffee to come by and listen to members of Ozomatli, their manager Amy Blackman and Maura Pally from the State Department talk about cultural exchange programs. See if your next tour can make a stop in Kathmandu!

CLE 1: Recording Artists’ Deals Beyond Music
11:00 a.m. | Room 9ABC

More than ever, rights and their value are born more of celebrity than from artistry, profoundly affecting the nature of the traditional relationship between artists and record companies. Attornies Ken Abdo, Ken Hertz, Jeffrey Light will address the source of these rights, and their exploitation and valuation in a rapidly changing landscape.

Indie Davids Take On Goliath Ticketmaster-Live Nation
11:00 a.m. | Room 8BC

The Ticketmaster-Live Nation merger was expected to change the touring industry as we know it, but what actually has changed? Come hear the answer with Andrew Dreskin (Ticketfly), Mitchell Frank (Echo & Echoplex), David Viecello (Boche Billions), and Andrew Kaplan (9JAM Productions Ltd).

16th Annual Bloodshot Records Party
12:00 - 6:00 p.m. | Yard Dog Gallery at 1510 S. Congress

Hosted by our friend, co-owner of Bloodshot Records (and FMC Advisory Board member) Nan Warshaw, this is one great party. Don’t have a badge? No problem, since it’s free and open to everyone. The bestest part for us is getting to see our own Jean Cook rocking out with Jonny Langford and Waco Brothers!

Flying the Indie Flag
12:30 p.m. | Room 16B

Karen Glauber moderates a panel of pioneers in the music industry with her 25th SXSW appearance. Coming off of Arcade Fire’s post-Grammy win and Mumford and Sons Platinum achievement, this discussion is timed perfectly and has an all-star cast: Mac McCaughan (Merge Records), Jonathan Poneman (Sub Pop Records), Gerard Cosloy (Matador), Priya Dewan (Warp Records).

Musicians Bringing Musicians Home: New Orleans After Katrina
2:00 p.m. | Room 16B

Some of our favorite people are on this panel! Slide your eyes subtle-like to the left and get all the details!

What to Do When Your Artist is Addicted
2:00 p.m. | Room 16A

Panelists will discuss the cautionary steps to take when dealing with an addict, effective interventions and strategies to successfully aid in their recovery. Moderator: Harold Owens (MusiCares Foundation). Panelists: Michael Des Barres (Desbarres Productions), Bob Forrest, Amy Blackman (Cookman Management)

Digital Music Pricing Strategies: What Works?
3:30 p.m. | Room 15

With case studies that represent the success of strategic digital packaging for bands like Metric and The Ravonettes, this panel will covers the do’s and don’ts of pricing in a digital market with The Orchard’s Brad Navin, MOG founder David Hyman, Charles Caldas, Marcus Whitney, and Cathy Bauer (Daptone Records).

Concert-Going 2.0 - Engaging in Live Streaming
5:00 p.m. | Room 15

Interested in streaming your next concert straight to your fans’ laptops? Learn how at this session with Mark Kates (Founder of Fenway Recordings and FMC Advisory Board member), Eliot Van Buskirk ( and The Echo Nest), MTVN’s Shannon Connolly and Topspin’s Brad Barrish.


Sat, March 19

CLE 6: Hot Policy That Could Change Our Legal Lives
12:30 p.m. | Room 9ABC

Legislation and policy making in DC reverberates through the music business at every level. Attorney Ken Abdo, Jay Rosenthal (Nat’l Music Publishers Association), and Edward Lazarus (Federal Communications Commission) will review the hot policy topics.

The Independent Music Label Roadmap
12:30 p.m. | Room 17AB
Kill Rock Star’s Portia Sabin, Jenna LoMonaco (Glassnote Records), Dorothy Hui (tinyOGRE Entertainment LLC), and Rich Bengloff (President, the American Association of Independent Music) will educate musicians and business-folk on the best ways to utilize e-mail marketing/commerce, social networking, licensing options, and more.