Future of Music Coalition was thrilled to partner with Chamber Music America for CMA’s 29th National Conference, which took place at the Westin New York at Times Square, January 11-14, 2007.
The 2007 Conference theme was HARMONIC CONVERGENCE: Community in a Diverse World, and FMC and CMA partnered to present a pre-conference seminar called The Digital Marketing Primer on Thursday, January 11, 2007. This full-day interactive seminar was designed to help artists navigate the rich and varied cultural options available on the internet – from MySpace to Rhapsody to Live365 – and offered a practical approach to improving, establishing, and increasing your presence, online and off.
Thursday, Jan 11, 2007
9 AM - 5 PM
Westin New York at Times Square
270 West 43rd St
(7th & 8th Avenues)
New York, NY 10036
Ph: (212) 201-2700
Curious about how to get on satellite radio? Wondering how CDBaby works and how to get on iTunes? Have you been youtubed yet? Do you need an ipod to podcast? Is blogging really taking over the universe? What does RSS stand for? So where in the world is this digital marketplace anyway?
Whether you’re looking for ways to deepen your relationship with your audience, find new and more effective avenues for promotion, reach a younger demographic where they are, or just take a tour of the current digital landscape, this primer will give you access to simple explanations and definitions, veteran experts, and stimulating discussion with your peers.
Join us as we:
- take you step by step through basics of building a compelling web presence
- teach you everything you need to know to start your own podcast
- discover the ins and outs of distributing and promoting your music online
- learn about satellite, HD, webcast, and other new internet radio outlets - and discuss the most effective ways for musicians, managers, and presenters to work with radio stations
jean [at] futureofmusic [dot] org (Jean Cook) is a musician, producer, and the Outreach Director of Future of Music Coalition, a policy think tank that examines issues at the intersection of technology, music, business, and law.
Corey Dargel writes and sings electronic love songs that “smartly and impishly blur the boundaries between contemporary classical idioms and pop” (NYTimes); he also maintains a secret internet identity (and will help you establish one for yourself, too).
Max Horowitz is the President of Crossover Media, a niche media and promotion marketing company specializing in artist and project development, working with some of best names in music including: SonyBMG, EMI, Universal, Warner Bros., Artemis, & KOCH.
Dick Huey is an artist manager and the Founder/CEO of Toolshed, which provides new media promotion, digital licensing, and online strategy services to artists, and is formerly of the Beggars Group of independent record labels, where he founded and ran the new media department.
George Preston is a singer, actor and WNYC’s Music Director, and has been working in broadcasting for 22 years.
Annie Valva is director of technology for WGBH Interactive, where she co-directs a team of 70 people who produce the web sites for PBS programming including This Old House, NOVA, The American Experience, Masterpiece Theater, ZOOM, Arthur, and Between the Lions.
This seminar was programmed by Future of Music Coalition in partnership with Chamber Music America. For more details about their conference: HARMONIC CONVERGENCE.