Zoë Keating's YouTube Dilemma: What You Need To Know


3 comments posted

yes she can use content id,

Submitted by Anonymous (not verified) on January 31, 2015 - 12:12pm.

yes she can use content id, but that is the point. Content ID is worthless unless it is used one of two ways. To identify video to monetize (which is what will happen if you sign the music key agreement) or to BLOCK infringing content WHEN it is uploaded. But to provide it to artists to allow them to use to issue DCMA takedown notices is pretty much a sham. Any reasonably successful artist would have to spend more time issueing takedown notices for their existing content than making new content. Youtube knows this, and could block the content when it is uploaded, but since they cant make money on that content if they do that, they leave it up. All the while youtube runs ads on this infringing content and makes money till the rights holder makes them take it down. A better solution to this problem would be if every time a user uploads infringing content,content id blocks it, sends a notice to the rights holder and the rights holder has the option of allowing it. When youtube allows a user to post infringing content and then sells advertising on that content and keeps all the money or the vast majority to itself, that is no different than piracy. Under the old model when they shared revenue from the ads with artists, it was not piracy. Under the new model, for artists who don't sign the new agreement, youtube will turn into piracy. Its a threat. Sign our crappy terms or we will become another source of piracy for your music. The worlds biggest source of piracy..

it is my understanding that a

Submitted by Anonymous (not verified) on January 31, 2015 - 12:16pm.

it is my understanding that a key provision of the "new youtube" is that if you don't sign the music key agreement, then you can use content id to BLOCK, but not to monetize. You can play wack a mole all day, but you are not going to make money on it. And while you do, youtube is going to run ads on that infringing content and keep all the money. As I understand it, the option to monetize under content id will go away for artists that do not sign with music key music service. This basically turns youtube into supervised piracy for independent artists who do not sign the music key agreement.

Unless Content ID blocks at

Submitted by Casey on February 2, 2015 - 8:53am.

Unless Content ID blocks at upload and renders DMCA notice-and-takedown irrelevant. In which case, it represents a sea change in emphasis in what the platform would find valuable for advertising. There would naturally be more emphasis on premium content. It's an interesting transition if it is indeed happening.

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