Local Media (Still) Matters

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2 comments posted

Yes! The decline of localism

Submitted by Rebecca Webb (not verified) on November 26, 2012 - 2:57pm.

Yes! The decline of localism following the 1996 Telecom Act argues against any further media ownership consolidation. On the contrary, the FCC - to fulfill its stated objective: fostering competition - is obliged to decentralize ownership and break up near media monopolies. Once again FMC is performing the watchdog function mainstream media was designed, but declines, to perform.

Now the people and society

Submitted by jolly (not verified) on January 15, 2014 - 6:14am.

Now the people and society mainly depend on media for knowing what is going around! The influence of media on society is that much! If you are targeting domestic customers than international customers then it’s better to put advertisements about you products in the local channels!
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