Our kick-ass consultant Kristin Thomson (@kristinthomson) will be presenting some initial, exclusive findings from our Artist Revenue Streams research project. In her talk, Kristin will describe what we have learned through our multi-method research process about the changing relationship between artists and brands.
The New Power Trio: Bands, Brands and Revenue
In 2010, the US-based nonprofit Future of Music Coalition launched a multi-method, cross-genre research project to assess how US-based musicians’ revenue streams are changing in this new music landscape. At MIDEM, join us for an exclusive preview of what FMC’s research findings tell us about musicians’ evolving relationship with sponsors and partners, and how some artists are leveraging their own brand to support their work and connect with fans.
Visionary Monday provides MIDEM delegates with access to a host of forward thinkers for a day of high-octane, conferences, discussions, presentations and data exchange focusing on audience engagement. Speakers will talk about how artists can benefit from digital innovation, building brand loyalty through music, and using digital opportunities to generate new revenues.
It’s all part of an exciting agenda at this year’s MIDEM, which has always been heralded as a premier international gathering of music industry’s best thinkers. MIDEM is currently offering a special musician rate of 295 Euro. Click her to register today!