
By now, you’ve probably heard all about the iPad, and seen the pictures of Steve Jobs displaying his new “tablet” in a manner undoubtedly familiar to the late Charlton Heston. So far, reaction to the device has been mixed at best, with some people already lining up to take potshots at Apple’s latest doohickey.
We still think it’s pretty neat, mostly because we’re curious about what it could mean for the music biz, which is still struggling to find an attractive (and profitable) alternative to physical product. Look, as long as whatever new gadget that comes along plays nice with independent and unaffiliated creators who want to join the digital party, we’re cool.
The iPad’s specs are certainly interesting: the touch screen (multitouch) is 9.7 inches in length (on a diagonal), and, because the body is only half-an-inch thick, it weighs a mere 1.5 pounds. In the weeks preceding today’s unveiling, Jobs was rumored to have said that the iPad represented “the most important thing he’s ever done,” and, as the proud papa dangled his newest creation in front of a packed house in San Francisco, some may have wondered… “um, why, exactly?”
The iPad will not actually arrive in stores until March, meaning, for the next six weeks or so, bloggers nationwide will sing its praises and tear it down as if on “shuffle.” None of this is likely to phase Apple, who seem eager to compete in new markets — the eBook reader biz among them. And, with the iPad’s “introductory price” of $499, it very well could give Amazon’s Kindle a run for its money.
Of course, we’re here to talk about music.
For those of you out there who miss the days of liner notes, producer credits and the good old fashioned “album experience,” there is reason to think — or at least reason to speculate — that the iPad will could indeed be something special for musicians and fans. Assuming that people do, in fact, want an digital facimile of old-fashioned LP, then the iPad — with its ten-inch screen and lush graphics — might take the not-so-major thrill of buying a digital music file from iTunes to a whole new level. To push this entirely speculative argument one step further, the iPad could give musicians more incentive to produce albums (and not just singles), by bundling the files in an oh-so-groovy package that could also include links to an artists’ website, tour dates, videos and so on and so forth. Again, the relative awesomeness of all of this depends on whether Apple keeps its storefront accessible to all artists, or becomes another gatekeeper. Currently, it’s pretty easy for even an unsigned artist to get their stuff on iTunes, and we have no reason to believe that this will change.
While the iPad obviously will not match the tactile experience of dropping vinyl on your turntable (unless you consider putting your index finger on a touch-screen to be “tactile”), it just could be this generation’s equivalent. Consider this: according to Engadget, the iPad’s book display “is nice. You can turn pages slowly – really slick looking page animation.” Gdgt, meanwhile, noted that “the scrolling is super smooth, it’s pretty damned nice.” Which gets us wondering what an album gatefold might look like in this format. Somebody tell the guy who made those Yes covers!
Obviously, the long-term impact of a single device on a fluid and evolving marketplace is tough to predict. (Razr, anyone?) It remains to be seen if the iPad will have a “since sliced bread” impact on the music world. One thing is for certain: we’ll know more come March.
Perhaps it is important for us to temper our enthusiasm… at least a bit. After all, not every musician (or every fan) will have the ability to access what is essentially a fairly pricey lifestyle device. And, at the end of the day, it’s quality of the music that counts — and not the device upon which it is played. That said, it seems that the iPad could be a positive thing for both music-makers and music-lovers.
What do YOU think?






Well put. I suppose there is some slight monetary exclusion in buying the device up front. You need money to buy a record player. Though, the same could be said about any phonogram and phonogram player. As long as there isn’t any content exclusion, we should be cool, right? The point in improving the lot of indies and unknowns is leveling the playing field for content.
It’s true, if iPads become a new medium for music in the walkman-discman-ipod evolution, this could mean fully integrating a portable yet dynamic visual and interactive experience, like while riding the subway. and once people are used to interacting with a band’s interface while listening to their music, it could change even the linear structure of an LP!
Yeah the day it comes out i’m going to for sure be riding the subway with my hugePad listening to the new arcade fire and looking at sweet graphics. Then when i’m done with it i’ll just put it in my pocke—- oh wait nevermind i guess i’ll probably just stick with the ipod.
I do see where you guys are going with this — but the link between one’s home-media center and the iPad would have to be pretty awesomely intuitive to make it worthwhile. In order for me to use something like this, the iPad would for sure need to communicate with my media center / pc / whatever and automatically be displaying the art/etc for whatever i’m listening to when i pick it up. Otherwise i don’t really see myself doing it at all.
Overall i think that will be the draw of tablet computers — something you can just leave around the house and get some sweet sweet internet when you need it.
The way people hack music and file share the internet alone has ben a huge blow to the music industry
I am a retired muscian and things like Ipods and file sharing have all but killed the live industry
Wonderful information keep it coming
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I have to say I fully agree here with file shares and such the artists are loosing millions. On the other hand it does make it easier for unknown artists to be seen
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