Artist Revenue Streams: interview FAQ
Thank you for considering participating in the interview phase of our research study. We are currently looking for a handful of musicians and songwriters to take part in in-person interviews and to share financial documents with us. Below are some frequently asked questions.
What kind of information
are you looking for?
In addition to the interview,
we’re interested in
reviewing any financial
documents you might have – profit/loss
statements from the past
10 years, ASCAP/BMI/SESAC
statements, record label
royalty reports, information
you use to put together
your tax returns, SoundExchange
statements, Quicken or Quickbooks
files, CD Baby reports,
etc. Basically any information
that will help us understand
your income streams.
We know this is very sensitive information, and we will treat it with the utmost confidence. We are NOT interested in reporting the numbers – we’re simply interested in the ratios between different revenue streams, and whether those ratios have changed over time for you. For example, are you making more on licensing, or less on merch, than you were 10 years ago?
What will you do with my
financial information?
We’re going to take
the information gathered
during the interview, and
build what we’re calling “revenue
pies” that show how
each artists’ revenue
is allocated among different
revenue streams each year.
For those who have multiple
years of data, we will create
a time series chart as well.
Anything we generate, we’ll
share with you. If we're
able to collect enough data,
we also hope to be able
to display comparative data
from other musicians.
Who else are you approaching?
We are hoping to paint a
broad picture of the revenue
make up for composers
and performers, so we’re
asking composers and performers
from different genres,
and at different stages
in their careers to participate.
In our pilot phase, we
reached out to sidemen,
symphony composers, platinum
selling rock bands, hip
hop collage artists, string
quartets, and jazz soloists.
Many are coming to us
as referrals from our
networks. If you have
someone to recommend,
we’d love to meet
them.
I
don’t have an accountant
or business manager, and
that is a lot for me to
pull together
We are happy to do the organizing
for you. You can give us
a pile or a box of papers
for example – and
it’s easy for us to
pull what we need from it
and send all the information
back to you neatly organized.
We can come to your home
to pick it up and ship it
back to you. Or, if you
can’t do it for the
past 4-10 years, do you
think you can give us information
from the last year? Even
seeing your taxes and information
from 2009 can be helpful – because
we can build a current pie
from that information.
I’m not sure I’m
a good example
The deeper we look into
this area, the clearer it
becomes that there is no
typical musician or composer.
Unfortunately, there is
a lot of misleading information
out there, and journalists
and pundits frequently try
to generalize or suggest
there is an average experience
with respect to artist income – almost
always without any data
to back them up. We are
hoping to counter this information
and provide policymakers – and
the industry – with
a new perspective and some
honest and thought-provoking
data.
What are you expecting
to prove with this information?
FMC isn’t out to “prove” anything.
Like all researchers, we
have hypotheses that we’re
testing. We don’t
know the outcome of the
research, so it’s
hard to say what the conclusions
will be.
We are clear about why we think this work is important. There have been meteoric transformations in how musicians create and distribute their music over the past ten years, and significant disruptions to the traditional music industry business model. Many observers are quick to categorize these structural changes as positive improvements for musicians across the board, but we think this is painting with too broad a brush. To this point, measurements about the effect of these new technologies on musicians’ ability to make a living have either been anecdotal or speculative. Even the most esteemed books about copyright in the digital age are largely based on theory, and lack qualitative data.
FMC’s research goal is to examine the issue from many different musicians’ perspectives, so we can get a more robust and realistic sense of what it’s like to be a working musician in the 21st century. FMC believes that this proposed research is essential to understanding how changes in the music landscape have really affected musicians, and how they could affect the arts and culture field in general, that will inform the development of successful models in the future.
Questions? Contact project co-managers, FMC’s Education Director Kristin Thomson and FMC’s Director of Programs, Jean Cook.
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