Metadata is all that information that describes and identifies your music. In some cases, metadata is text – composer and musicians’ names, dates, genre. In other cases, it’s numeric data such as UPC barcodes and ISRC codes. As the music landscape becomes more digital and global, proper metadata is an increasingly important part of your release workflow.
- Metadata is increasingly important. It underlies discoverability, proper attribution and payment across a growing number of platforms
- Ultimately, it is the artists’ responsibility to document creators and contributions
- Be consistent with spelling, diligent with data entry
- Your music + data is frequently disseminated from core sources and displayed on multiple platforms
- Careful attention to your metadata before you release your music is key
Musicians that take the time to document song data, acquire ISRCs, get a barcode, register copyrights, then submit various bits of data to your PRO, SoundExchange, SoundScan, Gracenote and Rovi are head and shoulders above many, many artists. While taking these steps does not guarantee music success, NOT taking them could reduce your chances of your music being discovered, and for you as creator or label to reap the benefits.
Postscript: here is an excellent blog post from Mike Petillo from Airshow Mastering, one of the panelists during Monday’s session.